Case Study: MAЁLYS achieves 17% higher conversion rate with Postclick

MAЁLYS realizes a 17% lift in conversion rate and 51% increase in additional purchases

MAЁLYS, a New York-based cosmetics brand, wanted to improve conversion rates and strengthen its ad funnel as Facebook’s algorithm shifted toward video. The team was concerned that creating multiple landing pages would be too resource-intensive, and needed a way to support stronger campaign performance without adding manual workload. Postclick’s landing page platform offered a solution that fit their needs.

Postclick worked with MAЁLYS to build customer profiles, identify high-performing channels, and create contextual micro-story landing page experiences for key Facebook audiences. Within four months, MAЁLYS saw a 17% lift in conversion rate, a 51% increase in additional purchases, 11x overall revenue growth, and a 23x ROI. Postclick also helped free the MAЁLYS team from time-consuming campaign management so they could focus on other priorities.

MAЁLYS

Yariv Citron

Co-Founder & CMO