Case Study: Boll & Branch reduces CPA with Postclick

Boll & Branch Reduce Customer Acquisition Cost by 38% With Pre-cart Landing Pages

Boll & Branch, a direct-to-consumer luxury bedding and home goods brand, wanted to lower customer acquisition costs while improving the speed and performance of its post-click experiences. The team needed a way to launch on-brand landing pages quickly without relying on developers or a creative team, especially for paid search, paid social, and influencer campaigns.

Postclick provided pre-cart landing pages and personalized post-click experiences, including a conditional logic quiz for product recommendations. With Postclick, Boll & Branch achieved a 38% lower CPA, a 56% increase in paid campaign conversion rate, and a 21–70% decrease in bounce rate, while also enabling faster campaign launches and more scalable personalization.

Boll & Branch

Michelle Carrara

Manager of Digital Strategy and Acquisition