Case Study: VTS achieves 1.7M+ social media reach with PostBeyond

How VTS Increased Their Social Media Reach to Over 1.7M People

VTS, a leading leasing and asset‑management platform for commercial real estate, needed a better way to amplify content in a highly networked, LinkedIn‑centric industry. Their previous method—manually asking employees to re‑share branded posts—was tedious, rarely adopted and offered no tracking, leaving a large internal audience untapped.

VTS launched an employee advocacy program using PostBeyond (VTS Buzz), combined with onboarding, weekly email updates and gamification (leaderboards and contests) to drive adoption. In eight months employees shared 4,000+ pieces of content, increasing potential reach to over 1.7M people, generating $48,000+ in earned media value and 25,000+ engagements, turning a manual task into a scalable social strategy.

VTS

Katie Higgins

Senior Manager, Content & Communications