Case Study: The Travel Corporation achieves amplified brand reach and nearly $1M in earned media value with PostBeyond

How The Travel Corporation Amplifies Their Brands

The Travel Corporation (TTC) is a global travel and leisure group of 30 independently managed brands operating in 60+ countries with over 10,000 staff. TTC needed a way to turn its distributed, always-on travel directors into consistent brand advocates: curating fast-moving content for mobile teams, providing clear social sharing guidelines, and tracking plus incentivizing employee-driven promotion were all pain points.

TTC deployed PostBeyond-powered social content hubs across five brands (including Insight Vacations, Trafalgar and Uniworld), combined with employee-first training, leaderboards/contests and curator admins to surface trending content. The program created social champions (e.g., Tim Pendlebury and Marie Anne MacRae), enabled cross-brand best-practice sharing and hashtag campaigns, and delivered strong amplification—Insight’s ~100 advocates drove 38,000+ shares and nearly $1M in Earned Media Value.

The Travel Corporation

Dan Christian

Chief Digital Officer