Case Study: Major Financial Services achieves 2,000+ employee sign-ups and 24,500+ content shares with PostBeyond

How One Major Financial Services Brand Embraced Social Media

PostBeyond worked with a major Canadian financial services brand (37,000+ employees) that needed a mobile, social-friendly way to keep its workforce excited, informed and engaged around a large-scale global sporting event. The bank wanted a content-rich, easy-to-use platform that integrated with familiar networks and could unite employees for a first-of-its-kind company program.

Using PostBeyond, the bank delivered curated content, interactive games, team competitions and prizes, with one-click sharing to Facebook, LinkedIn and Twitter. The campaign drove rapid adoption—over 2,000 employees joined quickly—resulting in 24,500+ pieces shared in 45 days, the brand becoming the most mentioned online during the event, and $168K+ in earned social media value, leading the company to expand the program.