Case Study: Global Consulting Firm achieves #1 share of voice and $575K earned media value with PostBeyond

How One Global Consulting Firm Became The Industry Leader In Share of Voice

This global consulting firm, with roughly 19,000 employees across 84 offices in more than 50 countries, wanted to leverage its expert workforce to boost brand reach but faced strict regulatory and compliance concerns and had far smaller marketing budgets than major competitors. Their goals were clear: increase industry share of voice, engagement, and positive sentiment while managing legal risk around employee social activity.

Using PostBeyond’s Social Hub, the firm rolled out a pilot that scaled company-wide, enabling employees to share pre-built, pre-approved content with one click and providing compliance controls and branded email digests. In 12 months the program drove 21,877 shares, 86,398 clicks and $575K in earned media value; the firm became the most-mentioned brand at its flagship conference and rose to #1 in share of voice, engagement and sentiment.