Case Study: GoCardless achieves 139% increase in website traffic from social media with PostBeyond

How GoCardless Grew Website Traffic from Social Media by 139%

GoCardless, a London-based leader in recurring payments, needed to amplify growing media coverage and scale its social presence but was held back by a manual, time-consuming employee advocacy process that lost attribution data and limited reach. The social team wanted a scalable way to get employees sharing branded content while tracking performance and protecting lead attribution.

They implemented PostBeyond’s employee advocacy platform for its simple UX, robust reporting and dedicated customer success support, using UTM tracking to attribute website visitors and leads to specific shares. The “GoShareMore” program drove rapid adoption (67% active users), achieved 1M+ potential reach, 7,500+ interactions per month, 17,000+ click-throughs, and delivered 139% more website traffic from LinkedIn than organic posting—while saving significant time and enabling company-wide scaling.

GoCardless

Phoebe Lebrecht

Social Media Manager