Case Study: Dynatrace achieves 73% employee adoption and rapid website & webinar growth in 30 days with PostBeyond

How Dynatrace Seamlessly Transitioned to PostBeyond and Quickly Onboarded Employees

Dynatrace, a leader in software intelligence and AIOps, needed to keep promoting its thought leadership and drive website conversions through an employee advocacy program after LinkedIn discontinued Elevate. Social Media Manager John faced the challenge of finding a new, easy-to-use platform that would ensure seamless adoption across global teams and preserve traffic, lead generation, and measurement capabilities.

They migrated to PostBeyond, leveraging its mobile app, content queue, newsletters, and unique individual UTM tags for clear attribution, and saw rapid adoption and impact within 30 days: 73% adoption, 1,968 shares, 146,561 potential reach, $86,835 in earned media value, 560 new website visitors, and 48 webinar registrations—allowing Dynatrace to maintain momentum while improving visibility into employee-driven results.

Dynatrace

John Rocker

Social Media Manager