Case Study: ConnectWise strengthens social presence and thought leadership with PostBeyond

How ConnectWise Mobilizes Employees to Strengthen Social Presence and Thought Leadership

ConnectWise, an IT software company, wanted to strengthen its social presence and thought leadership beyond organic channels, but its employee sharing process was too manual and time-consuming. The team needed an easier way to equip employees with fresh content and gain visibility into what was being shared and what results it drove, so they turned to PostBeyond.

Using PostBeyond’s employee advocacy platform, ConnectWise replaced spreadsheets and email-based sharing with a simple, two-click workflow and built-in analytics. The result was stronger employee adoption, 5,319 total shares, 4.2M+ potential reach, 25,766 click-throughs, 10,997 interactions, $113,260 in earned media value, and 153 new leads within one year.

ConnectWise

Lily Teplow

Social Media Content Specialist