Case Study: Aptum achieves an active, social-selling sales team with PostBeyond

How Aptum Gets Their Sales Team Active On Social Media

Aptum, a global B2B provider of colocation, network connectivity, hosting, cloud and managed services across North America and Europe, needed to modernize how its sales team engages increasingly sophisticated buyers. Marketing Director Claudine Dumont set out to equip sales with the tools to act as credible industry voices and turn employees into consistent brand ambassadors.

By deploying PostBeyond’s Social Content Hub (integrated with Salesforce) Aptum gave reps easy access to pre‑approved content, enabled social selling, and measured earned media value. In one year the program reached 81% employee adoption, expanded social reach to over 14.5 million people, generated 3,500+ shares and 23,000+ interactions, and provided clear insight into top-performing content.

Aptum

Claudine Dumont

Director of Global Marketing Operations