Case Study: Global Logistics Company achieves 9,958% social reach growth and transforms sales reps into thought leaders with PostBeyond

Global Logistics Company Transforms Their Sales Reps Into Thought Leaders

A global leader in logistics and supply chain solutions serving industries from automotive to healthcare sought to help its sales team become recognized thought leaders as younger, social-media‑native audiences began to dominate industry events. Traditional outreach like cold calling was losing effectiveness, so the company needed a simple way to engage a younger demographic, give reps access to relevant, approved content, and build credibility on social channels.

They implemented PostBeyond’s employee advocacy platform to curate and distribute approved content via a centralized hub and mobile app, making it easy for reps to share and suggest material. Within one quarter the program drove a 9,958% increase in total social reach, 1,293 website click‑throughs (+333%), 1,638 total interactions (+338%), and $7,647 in earned media value (+$1,017).