Case Study: Dynatrace achieves rapid employee advocacy adoption with PostBeyond

Dynatrace reaches 73% adoption in 30 days with PostBeyond

Dynatrace, a computer software company, needed to promote its thought leadership by enabling its executives and employees to share content on social media more authentically. Their challenge was to transition their employee advocacy program to a new platform that could effectively support this goal. They partnered with the vendor PostBeyond and implemented its employee advocacy platform.

The solution from PostBeyond provided a user-friendly platform with unique tracking capabilities, such as individual UTM tags to measure each user's impact. The results achieved within 30 days were significant, including a 73% adoption rate, over 1.1 million in social reach, and 560 new website visitors. The measurable impact for Dynatrace also included 48 webinar registrations and over $86,000 in earned media value.

Dynatrace