Case Study: Zogics Inc. achieves 500% ROI jump with Postalytics automated direct mail

Zogics Nets 500% ROI Jump With Automated Direct Mail

Zogics Inc., an Inc. 5000 eCommerce supplier serving over 30,000 fitness facilities, faced a growing segment of customers who had gone dark despite HubSpot-driven email campaigns. Concerned about creating data silos, Zogics needed a way to re-engage these lapsed buyers with a channel that tied directly into their CRM—so they turned to Postalytics for automated, CRM-integrated direct mail.

Postalytics delivered large-format automated postcards (the “Portrait” 6×9) integrated with HubSpot workflows and synced mail-status data back to the CRM, enabling personalized, multi-touch campaigns without manual file transfers. Within two months, Postalytics-powered mailings drove a 500% increase in ROI, a 140% rise in order volume, saved time and costs, and re-engaged contacts inactive for 6+ months by using USPS delivery statuses to better time follow-up communications.

Zogics Inc.

Jon Pierotti

Graphic Designer