Case Study: Zogics achieves 500% ROI and a 140% order lift with Postalytics automated direct mail

Zogics boosts ROI 500% in 2 months with Postalytics

Zogics Inc., an eCommerce company serving fitness facilities, faced the challenge of reactivating previous clients who had stopped engaging with their email marketing. Their "No Data Silos" philosophy made implementing traditional, non-integrated direct mail very difficult. They turned to the vendor Postalytics for a solution.

Postalytics provided an automated direct mail solution fully integrated with Zogics' HubSpot CRM. This allowed Zogics to automatically send personalized, oversized postcards to specific audiences within their win-back workflows. The results were a 500% increase in ROI and a 140% increase in order volume from previously inactive customers. Postalytics enabled Zogics to save time and manual effort while effectively re-engaging a dormant customer segment.

Zogics Inc.