Case Study: Rise Marketing Group achieves white-labeled direct mail automation with Postalytics

White Labeled Direct Mail Automation Easy to Resell for Agency

Rise Marketing Group, a marketing agency serving industries like mortgage, real estate, home building, financial services, and solar, wanted to offer direct mail but found traditional processes too expensive, hard to manage, and lacking the analytics and CRM integration they needed. Before working with Postalytics, the agency avoided adding mail to client campaigns because minimum volumes and limited automation made it difficult to resell as part of their marketing services.

By integrating Postalytics’ Agency Edition and white-labeled direct mail automation into Rise CRM, Rise Marketing could trigger personalized postcards from CRM events, use unique QR codes for online response tracking, and monitor delivery and campaign performance in a dashboard. Postalytics enabled one-off and automated mailings with no minimums, helping the agency create “wow” moments for clients and plan a wider rollout across its customer base.

Rise Marketing Group

Jeff Boulton

Chief Executive Officer