Case Study: McComb Realty generates motivated seller leads with Postalytics automated direct mail

This real estate investor uses automated, multiple touch drip campaigns to generate motivated sellers

McComb Realty, a real estate investment and brokerage business, needed a better way to manage its direct mail lead generation. Founder Paul McComb was handling lead development himself and found that manual mailings were too time-consuming for a business that depends on consistent, long-term follow-up with prospects over several months.

Postalytics provided an automated direct mail solution that let McComb Realty schedule up to six touches in advance, upload and update prospect lists, and send personalized letters on a set drip sequence without manual intervention. Using Postalytics, McComb Realty was able to generate motivated seller leads that called in to schedule meetings and property tours, while freeing Paul McComb to focus on higher-value work; the system also supports future improvements like custom-printed envelopes.