Case Study: The Member Closing Center achieves scalable personalized direct mail lead generation with Postalytics

The Member Closing Center drives credit union refinancing with personalized mailers from Salesforce lists and workflows

The Member Closing Center (MCC), a credit union match-maker that connects pre-screened borrowers with credit union lenders, needed a scalable way to run highly personalized direct mail campaigns. Their challenge was combining 10 to 15 variable data points per mailpiece with Salesforce CRM integration, while handling thousands of mailings each month across batch and triggered workflows.

Postalytics provided automated direct mail software with Salesforce integration to power MCC’s personalized postcards and letters, tracking, and nurturing campaigns. With Postalytics, MCC can send tens of thousands of highly targeted mailpieces per month, coordinate mail with email follow-ups, and track responses at the recipient level; the result has been more professional customer touchpoints, strong lead generation, and efficient growth into new markets.

The Member Closing Center

Mark

Marketer