Case Study: The Connecticut Project boosts engagement with Postalytics automated direct mail

The Connecticut Project sends thousands of mailpieces per month with Postalytics

The Connecticut Project, a social change organization, faced the challenge of effectively reaching low-income residents who lacked reliable digital access. Their small staff needed an automated solution to overcome the long lead times and complex workflows of traditional direct mail. They partnered with Postalytics, leveraging its direct mail automation service integrated with their HubSpot CRM.

Postalytics provided the solution by enabling highly targeted, automated direct mail campaigns. This integration allowed The Connecticut Project to send thousands of personalized postcards monthly, which primed audiences for canvassers and drove engagement through QR codes. The results included more successful canvassing efforts, increased community meeting attendance, and a more accurate CRM database, demonstrating the significant impact of Postalytics on their outreach.

The Connecticut Project