Case Study: SIGMA Marketing Insights doubles scheduled data assessments with Postalytics

SIGMA Marketing Insights doubles scheduled assessments in 60 days with Postalytics

SIGMA Marketing Insights, a boutique marketing services firm, faced the challenge of making meaningful, high-value connections with leads who downloaded their content. Their automated email workflows felt too generic and failed to set them apart from competitors. They needed a solution that would reinforce their personalized, high-touch engagement model and demonstrate the high value they place on each client interaction.

Using Postalytics' Triggered Drip direct mail service, Sigma automatically sent a personalized letter from their CEO to each new lead. This mailpiece was integrated into their existing HubSpot workflow and included a personalized URL. As a result, the number of scheduled free data assessments more than doubled within 60 days. Postalytics provided the ability to synchronize offline and online marketing, which significantly boosted their funnel and delivered an unexpected experience to their audience.

SIGMA Marketing Insights