Case Study: SIGMA Marketing Insights doubles scheduled free data assessments with Postalytics' Triggered Drip personalized mail

SIGMA Marketing Insights - Customer Case Study

SIGMA Marketing Insights, a boutique data-driven marketing firm, needed a way to make high-value inbound leads feel genuinely valued—emails from HubSpot alone weren’t conveying their concierge, high-touch approach around the gated ebook "100 Ways To Do More With Your Data." To solve this, SIGMA turned to Postalytics and its Triggered Drip capability to add automated, personalized direct mail into their HubSpot workflows.

Postalytics sent CEO-signed letters with personalized URLs (pURLs) that linked to a HubSpot landing page and updated delivery status back into HubSpot to trigger synchronized emails and phone outreach. The Postalytics-powered, multi-channel campaign more than doubled scheduled free data assessments within 60 days, significantly boosting SIGMA Marketing Insights’ funnel and conversion performance.

SIGMA Marketing Insights

Gregory Sullivan

SVP and Chief Growth Officer