Case Study: My Georgia Plumber scales regional marketing and saves money with Postalytics

Regional Plumbing Business Scales While Saving Money on Direct Mail

My Georgia Plumber, a regional North Georgia plumbing business, used direct mail to stay in front of repeat customers, referrals, and new homeowners across 15 ZIP codes. But their traditional process was costly, time-consuming, and hard to scale because it required minimum print orders, upfront postage, manual label and stamp handling, and limited flexibility for changing offers or targeting small, staggered campaigns.

With Postalytics, My Georgia Plumber switched to automated, cloud-based direct mail for postcards and letters, scheduling campaigns months in advance, uploading lists, and customizing mail pieces as needed. The company saved money by paying only for postcards actually sent, avoided the logistical burden of manual mailing, and gained better control over timing and cash flow. Postalytics also helped them track campaign performance through connected phone numbers and CRM reporting, and the customer reported postcard pricing at least 30% lower than other print providers.

My Georgia Plumber

Michael D’Errico

Project Manager