Case Study: a professional education firm boosts enrollments with dynamic direct mail from Postalytics

Professional education firm leverages personalization and multi-touch direct mail to enroll students

A professional education firm sought a scalable direct mail solution to manage personalized communications for students across all fifty states. Each state had different license renewal requirements, timing, and required courses. Their previous approach using a local print provider was manageable for a few states but became unworkable and expensive as they expanded nationwide, making it a challenge to deliver the right message at the right time. They turned to Postalytics for a solution.

Postalytics provided an automated direct mail platform that utilized dynamic content and variable data printing from the firm's CRM. This eliminated the need to create unique mailers for each state, allowing the firm to send up to 40,000 personalized postcards monthly. The solution enabled multi-touch campaigns that included specific course requirements and promo codes. Postalytics helped the firm stand out in a crowded digital market, achieve outstanding ROI, and easily track campaign performance, with plans to further expand and refine their targeted outreach.