Case Study: J.M. Sells Law achieves higher lead conversion with Postalytics

Personalized Direct Mail Via Zapier Integration Drives Dramatic Results For Attorney Marketing Program

J.M. Sells Law, an Ohio-based tax law firm, faced intense competition in reaching individuals who were subject to IRS tax liens. Their challenge was to stand out from generic, mass-mailed settlement offers by providing a realistic and personalized assessment of each prospect's unique situation. They turned to Postalytics to build an automated direct mail marketing system.

By integrating Postalytics with their CRM via Zapier, J.M. Sells Law automatically triggered highly personalized letters and postcards that were timed to coincide with key events in the IRS resolution timeline. This solution from Postalytics, which included tracking via pURLs and QR codes, delivered a remarkable 5% response rate and a 75% conversion rate, allowing the firm to accurately predict new client acquisition and fuel their expansion plans.

J.M. Sells Law

Joshua Sells

Senior Tax Attorney