Case Study: Homestart drives donations and event registrations with Postalytics

Nonprofit Increases Donors & Registrations

Homestart, a nonprofit organization working to prevent homelessness in the Boston area, faced the challenge of improving donor outreach. Their reliance on email marketing was underperforming due to list decay and inbox clutter. They needed a way to add impactful, affordable direct mail to their strategy without the high costs and lengthy production times that had previously made it prohibitive for their small team. They turned to the vendor Postalytics for its direct mail automation service.

Postalytics provided Homestart with an easy-to-use, on-demand platform for designing and sending automated direct mail postcards. The solution allowed the small team to quickly create and deploy eye-catching mailers with QR codes that drove event registrations and donations. While specific metrics were not provided, Homestart reported that the Postalytics mailings successfully reinforced their messaging, improved campaign performance, and provided valuable data for cleaning their donor database. The organization found the process simple and effective for connecting with their audience.

Homestart

Lang Haynes

Communications and Development Coordinator