Case Study: Fresh City achieves 113% ROI and a steady long tail of catering orders with Postalytics

Fresh City Targets Email Non-responders With Postcards to Boost Catering Orders

Fresh City, a made-to-order premium catering company, struggled to reach meeting planners and office managers who ignored their email specials and to stand out in a crowded catering market. To solve this, Fresh City turned to Postalytics and its automated, trackable direct-mail postcards to complement email and target email non-responders with striking food photography and personalized offers.

Postalytics deployed automated, colorful postcards with pURLs and real-time tracking (integrated via a tracking code on Fresh City’s WordPress landing and ordering pages). Within 72 hours orders began coming in, the campaign paid for itself in days, and Postalytics-measured results showed a +113% ROI from target recipients who converted via pURL within 30 days, plus a longer tail of continued orders and improved follow-up visibility.

Fresh City

Pete Minich

Chief Executive Officer