Case Study: Fresh City achieves +113% ROI with Postalytics postcards

Fresh City boosts ROI 113% with Postalytics postcards

Fresh City, a meal delivery and catering company, faced the challenge of standing out from competitors and connecting with clients who did not open or respond to their email campaigns. Their emails were lost in the noise of the industry, causing them to miss out on significant orders. To address this, they turned to Postalytics and its direct mail service.

Postalytics provided Fresh City with automated, tracked postcards featuring high-quality imagery of their food to target email non-responders. This solution allowed them to make a more memorable and physical impact. The campaign generated a +113% ROI, with orders continuing to come in for weeks after the mailing. Postalytics enabled real-time tracking of both mail delivery and online conversions, proving the direct impact of their direct mail efforts.

Fresh City