Case Study: eduConverse Scales Higher Education Recruitment with Postalytics

eduConverse builds personalized student recruitment journeys using automation

eduConverse, a marketing and technology agency focused on higher education student recruitment, needed a better way to engage prospective students, parents, counselors, and alumni across channels. Like many colleges and universities they serve, their clients faced staffing shortages, fragmented communication tools, and difficulty delivering personalized outreach at scale. They turned to Postalytics, using Postalytics Agency Edition alongside ActiveCampaign to make direct mail part of a fully integrated, automated, and measurable omnichannel strategy.

With Postalytics, eduConverse automated triggered direct mail based on CRM activity and website behavior, added mail-delivery insights to prompt follow-up email, SMS, or calls, and used Smart Send for large personalized batch campaigns with nonprofit postage savings. The result was a scalable recruitment engine that helped eduConverse deliver more personalized student journeys and improve engagement for higher education clients. In less than four years, eduConverse reached the milestone of sending one million direct mail pieces annually through its Postalytics account.

eduConverse

John Copeland

eduConverse