Case Study: Directr.io achieves streamlined direct mail campaigns and faster customer acquisition with Postalytics

Directr.io - Customer Case Study

Directr.io, led by Michael Prosser, helps small and mid-size businesses acquire customers and maximize existing-customer value through direct mail and other lead-generation tactics. Their challenge was making direct mail fast, efficient, measurable and easy to deploy for clients with limited time and resources—everything from micro-target neighborhood mailings to larger, CRM-driven campaigns—so they needed a simple automated platform that could be used without heavy developer or agency support. Postalytics was the vendor they selected for this work.

Using Postalytics’ direct mail automation platform, Directr.io implemented templates, micro-target campaigns (50–100 homes) that can be set up in about 90 seconds, automated new-mover and birthday programs, and a Salesforce-integrated workflow that sends weekly national campaigns. Postalytics’ intuitive workflow, reporting and analytics let Directr.io launch campaigns in minutes or have mail live in a few days, attribute responses (site visits, calls, store visits), and drive a measurable lift in ROI for clients—turning direct mail into a fast, testable, and revenue-driving channel.

Directr.io

Michael Prosser

Directr.io