Case Study: DrAlexRinehart.com Boosts ROI with Postalytics

Direct Mail to HubSpot® Email Non-responders Boosts ROI

The customer, DrAlexRinehart.com, a nutritional supplement business operated by Dr. Alex Rinehart, faced the challenge of losing contact with a portion of its customer base that was unresponsive to its single-channel email marketing. The significant time and cost investment required for a traditional direct mail campaign to reach these email non-responders was prohibitive for the growing business. The vendor, Postalytics, provided a modern direct mail automation solution.

Postalytics integrated with the customer's HubSpot CRM to automatically send targeted postcards to email non-responders. This solution reconnected with lapsed customers, boosted overall ROI by an average of 30%, and lengthened the effective buying window for marketing messages. The automated system achieved this with little ongoing maintenance, allowing the business to foster long-term customer relationships without a major time investment.

DrAlexRinehart.com