Case Study: Real Living McLemore & Co., REALTORS achieves scalable automated direct mail marketing with Postalytics

Digital Marketer Discovers Automated Direct Mail For Real Estate

Real Living McLemore & Co., REALTORS, a fast-growing Tennessee residential brokerage, needed a better way to scale direct mail marketing. Tim O’Hare, one of the firm’s top agents, wanted a solution that could be targeted, trackable, personalized, and integrated with HubSpot workflows—something traditional real estate postcards and batch mail providers couldn’t deliver. Postalytics provided the automated direct mail platform he needed.

Using Postalytics, McLemore launched multi-touch, triggered postcard campaigns for brand awareness and lead nurturing, including FSBO, expired listing, and farming programs. The mailers used large-format postcards, coupons, QR codes, and personal URLs to drive tracking and engagement, and the program quickly expanded from one agent to more than 20. With Postalytics, the brokerage achieved affordable, scalable direct mail with strong personalization and measurability.

Real Living McLemore & Co., REALTORS

Tim O’Hare

Real Living McLemore & Co., Realtors