Case Study: Consolidated Business Services achieves faster, smarter direct mail campaigns with Postalytics

Consolidated Business Services saves $7,000 and boosts direct mail engagement with Postalytics

Consolidated Business Services (CBS), a firm supporting multiple rural broadband cooperatives, faced challenges with its manual direct mail program. The process was slow, inefficient, and lacked tracking, leading to wasted postage and an inability to scale campaigns for its clients. CBS turned to Postalytics for its automated direct mail service to overcome these production bottlenecks and improve engagement.

Postalytics provided an automated solution that integrated with the clients' Calix Engagement Cloud data. The implementation delivered significant results, including major postage savings from pre-send address validation and full visibility into delivery timing. For CBS's clients, campaigns drove a substantial percentage of new customer acquisitions and re-engaged inactive members, with Postalytics enabling a measurable, data-driven, and scalable marketing model.

Consolidated Business Services (cbs)