Case Study: BoardVitals achieves highly targeted, well-timed direct mail campaigns with Postalytics

BoardVitals Scales With Automated Direct Mail

BoardVitals, a provider of licensing preparation and continuing education for medical professionals, faced the challenge of running timely and targeted direct mail campaigns. With exam and certification dates varying widely across countless medical specialties, their previous method of working with local print providers was too costly, time-consuming, and inflexible to manage the complex variables. They turned to the vendor Postalytics for a solution to automate their direct mail efforts.

Using Postalytics, BoardVitals implemented a system where direct mail postcards are automatically triggered by specific conditions in their CRM. The solution handled printing, addressing, and mailing through a nationwide network, and included tracking via QR codes, pURLs, and intelligent mail barcodes. This allowed for highly targeted, well-timed nationwide mailings with minimal effort. As a result, Postalytics enabled BoardVitals to effectively scale its marketing, making direct mail its most valuable source of new and repeat business.

Board Vitals

Chris Langone

Digital Marketing Specialist