Case Study: The Connecticut Project automates nurturing at scale with Postalytics

Automated Nurturing at Scale with Direct Mail

The Connecticut Project, a social change organization focused on supporting low-income residents in Connecticut, faced the challenge of reaching key audience segments that lacked reliable digital access. Their small team needed an efficient, automated direct mail solution that could be integrated with their HubSpot CRM to nurture constituents and overcome the long lead times and complexity of traditional mail campaigns. They partnered with their agency, Nonprofit Tech Shop, which implemented Postalytics to address these barriers.

Using the Postalytics platform integrated with HubSpot, the team created targeted, automated direct mail campaigns featuring personalized QR codes and local geographic messaging. This solution significantly reduced lead times and mailing costs. The results included more effective door-to-door canvassing, increased attendance at community meetings, and greater overall engagement. Postalytics enabled The Connecticut Project to send thousands of mailpieces per month, achieving a higher degree of personalization and impact than digital channels alone.

The Connecticut Project

Meghan Holden

Director of Marketing and Communications