Case Study: Goodman Manufacturing Saves Time and Money with Postalytics Automated Direct Mail

Automated Direct Mail to U.S. and Canada Saves Time and Money

Goodman Manufacturing, the Houston-based HVAC manufacturer, needed a better way to manage monthly direct mail to about 33,000 dealers in the U.S. and Canada. Their existing print-and-mail process was manual, slow, and hard to analyze, especially for cross-border Canadian mailings that had to clear customs and often suffered timing delays. The team also struggled with Excel-based data files, duplicate records, and limited visibility into campaign performance.

Postalytics provided Goodman Manufacturing with automated direct mail integrated with HubSpot, including self-service postcard creation, Canadian mailing support, address verification, QR codes, and campaign dashboards. With Postalytics, Goodman was able to clean up its mailing lists, reduce undeliverable mail, improve segmentation and personalization, and save thousands of dollars annually in mailing costs. The company also gained better response tracking and faster, more efficient campaign execution across both the U.S. and Canada.

Goodman Manufacturing

Tanya Steindl

Director of Marketing