Case Study: IQ Fiber achieves outstanding adoption rates with Postalytics' automated direct mail

Automated Direct Mail Strategy Leads to Outstanding Adoption Rates for Florida-Based Fiber Internet Provider

IQ Fiber, a North Florida fiber‑optic internet provider, needed a reliable way to keep residents informed throughout construction and service launches while avoiding mistimed or irrelevant mailings. The company moved away from a local print vendor to Postalytics’ automated direct mail platform for its online creative editing, reusable templates, reporting, and real‑time mail tracking so they could send the right messages to the right neighborhoods at the right time.

Using Postalytics, IQ Fiber automated large 6" x 11" postcard campaigns with variable creative and personalized QR codes, eliminated minimum send requirements to experiment affordably, and streamlined campaign management. Postalytics’ platform drove measurable lift—IQ Fiber reported increases in website traffic and leads coinciding with mail drops, has “ramped up” direct mail activity, and describes adoption rates in new areas as “very good,” making direct mail one of the marketing team’s biggest channels.

IQ Fiber

Danielle Sprague

Director of Acquisition Marketing