Case Study: UserGems achieves 90% email open rates and 50% more pipeline with Postal

UserGems sees 90% email open rates in using offline touches

UserGems, a technology company that helps teams find buyers when they change jobs and track buying committees, wanted a better way to manage offline engagement across marketing, sales, customer success, and people ops. VP of Marketing Trinity Nguyen needed Salesforce-based reporting on offline ROI and a faster way to handle creative and gifting workflows than manually storing swag and running inventory from her apartment.

Postal provided the Offline Engagement Platform, including Salesforce integration, MagicLinks, Outreach integration, and Paper Plane creative services, to help UserGems scale personalized gifting and offline touches. With Postal, UserGems achieved a 90% email open rate and 30% reply rate on a job-change campaign, increased sales accepted pipeline by 50% from targeted ads with incentives, and got 100% of the go-to-market team using offline engagement.

UserGems

Joss Poulton

Vice President of Operations