Case Study: Supermetrics creates $140k in pipeline with Postal

Supermetrics creates $140k in pipeline by incorporating gifting into customer campaign

Supermetrics, a mid-market software development/technology company, wanted a better way to encourage ready-to-expand self-serve customers to meet with their account managers and build more personal, premium customer experiences. They had previously relied on email campaigns, but results were limited, and they needed a stronger way to drive engagement and expansion revenue.

Using Postal’s intelligent gifting platform, Supermetrics launched a personalized “meet your manager” campaign in HubSpot with MagicLink-enabled emails and a swag gift collection tied to a 30-minute account manager meeting. The campaign sent to 3,309 contacts achieved a 39% average open rate, a 14.5% click-through rate, 70 booked meetings, $140k in pipeline, $27k in revenue, and a 9x ROI on $3k in gift spend.

Supermetrics

Jess (Gondolfo) Annadurai

Head of North American Marketing