Case Study: AdRoll ABM (formerly RollWorks) shortens sales cycle by 30 days with Postal

RollWorks Shortens Sales Cycle by 30 Days with Postal

AdRoll ABM, a B2B account-based marketing platform, faced a challenge in managing its offline channel across sales and marketing teams while also reporting on overall performance. To address this, the company turned to the Postal Offline Engagement Platform from vendor Postal.

Using Postal's solution, which integrates with Salesforce and Marketo, AdRoll ABM automated strategic gifting campaigns to re-engage prospects. This included sending cocktail kits to closed-lost opportunities and coffee kits to prospects at the proposal stage. As a result, Postal helped AdRoll ABM achieve a 20% conversion rate from item acceptance to opportunity created and shortened its sales cycle by 30 days.

AdRoll ABM (formerly RollWorks)

Emily Geisler

Technical Marketing Manager