Case Study: Tipalti drives $3M in 5 months with Postal

How Tipalti Drove $3M in 5 Months with Direct Mail

Tipalti, a modern finance solution for enterprise businesses, needed a better way to enable its large global sales team to send meaningful direct mail and other offline items while tracking success rates and ROI. The team’s ABM and sales outreach depended on personalized, multichannel engagement across the U.S., UK, and EMEA, but offline efforts had been hard to measure and manage at scale.

Postal provided Tipalti with a centralized offline engagement platform to run and track direct mail, MagicLinks, personalized emails, and other gifting campaigns across global sales teams. With Postal, Tipalti eliminated 80% of the workload, reached a 28% address confirmation rate, achieved a 26% item acceptance rate in 2023, recognized ROI in 3 months, and drove $3M in new revenue in 5 months.

Tipalti

Peter Tarrant

Senior ABM Manager