Case Study: FireMon drives $4M in pipeline with Postal

How Postal and Outreach Transformed FireMon's Global ABX Strategy

FireMon, a cybersecurity software company, needed a better way to support its global ABX strategy and offline gifting efforts. Its previous gifting platform had complex integrations, slow support, and low adoption among sales teams, making it hard for Jake Miller, Director of Global ABX, to enable reps efficiently.

Postal helped FireMon streamline offline touchpoints with easy integrations, personalized gifting, and Postal Events/MagicLinks inside Outreach sequences. With Postal, FireMon generated $4 million in influenced pipeline, including more than $500k from seasonal gifting plays, $1M+ sourced pipeline from events, and $3M+ influenced pipeline from events; adoption also rose to 60% of RSMs using Postal, with four new global teams onboarded.

FireMon

Jake Miller

Director, Global ABX