Case Study: HackerRank triples efficiency and boosts pipeline with Postal

HackerRank adopts Postal across 7 teams and triples efficiency

HackerRank, an enterprise software development and technology company, needed a simple way to send and store branded swag globally while driving more pipeline through meaningful events. To solve this, the team adopted Postal’s offline gifting and virtual events tools across multiple departments, including CS, AM, AE, SDR, Marketing, IT, and HR.

With Postal, HackerRank streamlined global swag gifting, improved internal adoption, and made event execution easier for sales and HR teams. The platform helped the company generate $170K+ in pipeline, achieve a 47% gift email acceptance rate, and triple team efficiency, while one virtual event alone produced $174K in pipeline on a $12K spend.

HackerRank

Kim Anchors

Director of Demand Generation