Case Study: Big Health converts 51% of registrants into opportunities with Postal

Big Health’s Converts 51% of Registrants to Opportunities

Big Health, a technology company focused on digital therapeutics for mental health, needed a creative way to engage target accounts without spending hours on event logistics and planning. Working with Postal and its Postal Events product, the team set out to host a low-cost virtual experience that would attract prospects, support ongoing deal cycles, and create new opportunities.

Postal helped Big Health run a Pop-toberfest virtual cocktail-making event, with BDRs handling personalized invites, text reminders, calendar holds, and follow-up outreach. The event drove 39 MagicLink redemptions, a 44% attendance rate, 20 meetings booked, and 18 opportunities created, resulting in a 51% opportunity conversion rate.

Big Health

Hillary Pederson

Event Marketing Manager