Postaga
3 Case Studies
A Postaga Case Study
HostPapa, a small business web hosting company, needed a faster, more scalable way to support SEO and link building. Maria Di Lorenzo, the company’s content marketing manager, was responsible for developing an automated outreach process, but she was stretched thin and had previously dealt with expensive link-building contractors and low-value in-house tactics.
Using Postaga alongside Ahrefs, HostPapa ran Skyscraper Technique backlink campaigns by finding outdated competitor content, exporting backlink lists, and letting Postaga handle contact discovery, personalized outreach, follow-ups, and email sequencing. The results were strong: one campaign took about 5 minutes to set up, sent 439 emails, generated 44 replies, and earned 8 links with DA 50+, helping HostPapa start ranking for 7 new keywords and leading to guest post and affiliate opportunities; Postaga made the outreach far more efficient and effective.
Maria Di Lorenzo
Content Marketing Manager