Case Study: Roche Pharmaceuticals streamlines clinical trial management with PositiveEdge's Microsoft Dynamics CRM solution

Roche Pharmaceuticals streamlines clinical trials 24/7 with PositiveEdge

Roche Pharmaceuticals, a global healthcare innovator, faced challenges managing its complex, worldwide clinical trials with disconnected legacy systems and manual processes. These inefficiencies created information gaps, increased costs, and hindered business growth. To address this, Roche partnered with vendor PositiveEdge to implement a Microsoft Dynamics CRM solution focused on streamlining trial management and improving collaboration.

PositiveEdge developed a centralized CRM platform that provided Roche with real-time, role-based access to clinical trial data, enabling better decision-making and faster problem resolution. The solution resulted in streamlined workflows, reduced administrative costs, and a lower overall trial expenditure. Since implementation, Roche has increased its clinical trial studies through improved target marketing and realized a significant return on investment, enhancing global efficiencies.

Roche Pharmaceuticals