Case Study: Roche Pharmaceuticals achieves streamlined R&D collaboration with PositiveEdge's Microsoft Dynamics CRM solution

Roche Pharmaceuticals deploys CRM for 100 users in under 3 months with PositiveEdge

Roche Pharmaceuticals faced the challenge of an antiquated legacy IT system that could not support new business processes or integration with modern technologies. This obsolete system was failing to meet the company's growth expectations and its need to optimize R&D business processes. To address this, Roche selected Microsoft Dynamics CRM as a new platform and engaged vendor PositiveEdge Solutions for its implementation.

PositiveEdge Solutions implemented a customized Microsoft Dynamics CRM solution, beginning with a deployment for 100 R&D users. The solution provided a centralized system for managing opportunities and gave scientists global, 24/7 access to structured lab results and activity tracking tools. As a result, Roche gained a reliable, high-performing tool that improved collaboration and decision-making. The deployment was so successful it was expanded globally, helping Roche to increase research efforts and realize new drug opportunities more efficiently.

Roche Pharmaceuticals