Case Study: Roche Pharmaceuticals achieves 40% ROI growth with PositiveEdge's Microsoft Dynamics CRM solution

Roche Pharmaceuticals boosts ROI by more than 40% with PositiveEdge

Roche Pharmaceuticals, a pioneering innovator in healthcare diagnostics and medicine, faced a significant challenge as its outdated internal technology hindered sales and marketing collaboration and growth. The system was incapable of tracking marketing activities, revenue goals, and sales quotas, leading to inefficient data collection and a loss of business opportunities. To drive sales and improve performance, Roche partnered with vendor PositiveEdge to implement a more reliable and innovative solution.

PositiveEdge implemented a comprehensive Microsoft Dynamics CRM solution, customized to streamline Roche's sales and marketing workflows and provide dynamic, accessible tools for tracking and analysis. The solution resulted in streamlined operations, improved collaboration, and targeted marketing campaigns. Most significantly, PositiveEdge's solution helped Roche increase its ROI by more than 40%, maximizing new business opportunities and overall work performance.

Roche Pharmaceuticals