Case Study: Abaxis streamlines rotor redemption and sales workflows with PositiveEdge’s Microsoft Dynamics CRM

Abaxis streamlines rotor redemption across 2 divisions with PositiveEdge

Abaxis, a provider of point-of-care blood analyzers for medical and veterinary markets, faced significant operational challenges due to its legacy systems. The disconnected processes created information silos, manual workflows, and an inability to track leads and consumable credits effectively, leading to missed revenue opportunities. To address this, Abaxis partnered with vendor PositiveEdge to implement a Microsoft Dynamics CRM solution.

PositiveEdge developed a customized Microsoft Dynamics CRM system that automated key processes like credit redemption and queue management, while integrating with tools like Outlook. The solution provided a centralized, real-time view of data across departments, complete with analytical dashboards and SMS alerts. As a result, Abaxis achieved streamlined workflows, improved cross-departmental collaboration, and gained the ability to identify new selling opportunities, ultimately enhancing their operational efficiency and customer service.

Abaxis