Case Study: Hyatt Regency London Blackfriars achieves a successful 5-star launch with Posh Cockney

Hyatt Regency London Blackfriars launches with Posh Cockney and secures over 50 pieces of coverage

The Hyatt Regency London Blackfriars needed to successfully launch its hotel and elevate its status from a 4-star to a 5-star destination in the competitive City of London market. To achieve this, the hotel engaged the services of Posh Cockney for a comprehensive launch campaign encompassing marketing, PR, and influencer marketing.

Posh Cockney executed a strategic pre-launch plan that involved a press release and an exclusive press tour for top-tier travel journalists. Despite challenges like a short lead time and an unfinished building, the campaign was highly successful. The vendor's work resulted in over 50 pieces of media coverage, a fully booked hotel for the first six months, and the property achieving the highest average daily rate across the Hyatt portfolio in London. Following the launch, Posh Cockney continues to manage all ongoing marketing, PR, and social media for the hotel.

Hyatt Regency London Blackfriars