Case Study: Eggoland builds buzz and launches successfully with Posh Cockney

Eggoland lands coverage in 16 publications with Posh Cockney

Eggoland, a new London restaurant founded by a refugee, faced the challenge of launching in a saturated market with no pre-existing digital presence, physical assets, or a definite opening date due to COVID-19 delays. Posh Cockney was enlisted to handle the full launch, including marketing, PR, and social media, with the goal of building brand awareness by leveraging the owner's personal story.

Posh Cockney's solution was an integrated campaign that centered on the owner's inspiring journey, securing national news coverage that also promoted the restaurant. The agency created all digital assets from scratch, managed social media to build a following, and organized a launch event. The results included features in over 40 publications with an estimated readership of over 1 billion, significant social media growth, and widespread buzz for Eggoland's successful opening.

Eggoland