Case Study: Barrio Familia drives buzz and bookings with Posh Cockney PR and influencer marketing

Barrio Familia lands 15 media pieces and 97.6k views with Posh Cockney

The customer, Barrio Familia, faced the challenge of generating significant buzz and driving bookings for the launch of their largest bar venue in Covent Garden, a major undertaking complicated by scheduling disruptions from rail strikes. They engaged the vendor, Posh Cockney, for public relations and influencer marketing services to manage this critical opening.

Posh Cockney developed a comprehensive PR and launch event strategy. This included a targeted press release, organizing a launch party for 1,000 attendees, and managing media relations. The vendor's efforts resulted in initial press coverage with over 97,000 views and a 300% increase in Instagram engagement during the launch week, successfully creating the desired buzz for Barrio Familia.

Barrio Familia